We get to see a lot of brands making advertisements having South Indian characters in them. Be it Mahindra, Finolex or Idea ads where is father says to a group of kids playing holi not to put colours on him since he is a South India, but he ends up playing with them.
It is a nice and fresh way to get advertising new ways to get connected with different cultures in India. There was a time where Gujratis were famous and the same culture was shown in all the serials from Saas Bhi Kabhi Bahu thi to Khichdi and Sarabhai vs Sarabhai.
Eventually, Marwaris started taking over with the huge Rajasthani Mahals and the food in films like Paheli.
Since Punjabis were ruling the brands for a long time it is nice to see some change and the risk the advertisers are taking but trying to potray different cultures of India.
South Indians are ruling right now since most of our Bollywood movies are remake of South Indian movies and they happen to do really well at our Box Office also. Now is the time to wait and watch if our Bollywood stars playing South Indian characters will woe the audience or not. Ra.One did not make much of an impression now is the time to see if Chennai Express can change that.
It is a nice and fresh way to get advertising new ways to get connected with different cultures in India. There was a time where Gujratis were famous and the same culture was shown in all the serials from Saas Bhi Kabhi Bahu thi to Khichdi and Sarabhai vs Sarabhai.
Eventually, Marwaris started taking over with the huge Rajasthani Mahals and the food in films like Paheli.
Since Punjabis were ruling the brands for a long time it is nice to see some change and the risk the advertisers are taking but trying to potray different cultures of India.
South Indians are ruling right now since most of our Bollywood movies are remake of South Indian movies and they happen to do really well at our Box Office also. Now is the time to wait and watch if our Bollywood stars playing South Indian characters will woe the audience or not. Ra.One did not make much of an impression now is the time to see if Chennai Express can change that.
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